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Apple Breaks Tradition: The Touch-Screen MacBook Pro Finally Arrives

Apple Breaks Tradition: The Touch-Screen MacBook Pro Finally Arrives

Apple’s best MacBook Pro decision this week had nothing to do with touch
Apple’s best MacBook Pro decision this week had nothing to do with touch

Apple’s new touchscreen MacBook Pro brings plenty of welcome upgrades, but one of the best things about this week’s launch is what the company decided not to change.

John Ternus Explains Apple's Decision to Finally Bring Touch to the Mac
John Ternus Explains Apple's Decision to Finally Bring Touch to the Mac

Apple CEO John Ternus explains why the new MacBook Pro finally supports touchscreens and how Apple addressed longstanding hardware and software concerns.

Apple Executives Tell Why They Finally Gave the MacBook Pro a Touch Screen, Even Though It Remains ‘An Indirect Input Device’
Apple Executives Tell Why They Finally Gave the MacBook Pro a Touch Screen, Even Though It Remains ‘An Indirect Input Device’

While Apple may have finally added a touch display to the MacBook Pro, the company still sees it as an indirect input device, says Apple CEO John Ternus.

John Ternus teases MacBook Pro redesign ahead of launch: What could the video signal?
John Ternus teases MacBook Pro redesign ahead of launch: What could the video signal?

Apple CEO John Ternus has teased a possible new MacBook branding ahead of the expected launch, while rising memory costs have pushed up the MacBook Neo’s education-store price in the US.

John Ternus posts teaser video ahead of MacBook Pro redesign unveiling
John Ternus posts teaser video ahead of MacBook Pro redesign unveiling

Today at 10:00 a.m. PT, Apple is expected to unveil its long-awaited MacBook Pro redesign with a touchscreen, OLED, and more. Ahead of the reveal, CEO John Ternus just posted a teaser video.

John Ternus teases MacBook Pro announcement
John Ternus teases MacBook Pro announcement

John Ternus' social media team has posted a video on X, clearly reminiscent of the back of a MacBook Pro. In the video, a spotlight pans up, and ends on a wall. Maybe teasing the return of a lit...

It was the right time to add touch to the MacBook Pro, says John Ternus
It was the right time to add touch to the MacBook Pro, says John Ternus

Apple has long resisted bringing touch support to the Mac, but it's finally made the jump with the new MacBook Pro. It's all because Apple felt it was the right time to make the change.Touching...

Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop
Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop

Apple announces a new touchscreen laptop, the company's third major launch under new CEO John Ternus.

Apple CEO John Ternus on the new MacBook Pro: ‘I think there’s times when it’s comfortable and handy to have touch’
Apple CEO John Ternus on the new MacBook Pro: ‘I think there’s times when it’s comfortable and handy to have touch’

Apple’s groundbreaking MacBook Pro with PROLED XDR Display For more than a decade, Apple insisted a touchscreen Mac would never happen—citing ergonomic issues, software mismatches, and a desire to...

Apple Unveils Its First Touch-Screen MacBook Pro
Apple Unveils Its First Touch-Screen MacBook Pro

Steve Jobs and Tim Cook both dismissed the idea, but Apple’s new chief executive is reimagining some of the company’s most important products.

Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’
Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’

In an interview with WIRED, Apple executives including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg "Joz" Joswiak discussed the company’s decision to bring touch to the...

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