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Apple Expands Its Market Share in PCs and Smartphones Amid Global Shipment Challenges

Apple Expands Its Market Share in PCs and Smartphones Amid Global Shipment Challenges

Report: Apple gains ground in China as smartphone shipments hit 14-year low in Q3
Report: Apple gains ground in China as smartphone shipments hit 14-year low in Q3

Rising memory prices continue to weigh on the global smartphone market, with shipments in China alone falling 10% year over year in Q3. Here are the details.

Apple PC Market Share Grows To 9.8 Percent Despite Shipment Decline
Apple PC Market Share Grows To 9.8 Percent Despite Shipment Decline

Apple increased its PC market share to 9.8 percent in the third quarter of 2026, driven by MacBook Neo sales, even as global computer shipments declined.

Apple’s Mac Continues to Outperform Its PC Rivals, Even as Global Shipments Continue to Disappoint
Apple’s Mac Continues to Outperform Its PC Rivals, Even as Global Shipments Continue to Disappoint

Apple was able to gain a larger share of the overall worldwide PC shipments during the calendar third quarter of 2026, with the MacBook Neo being partially responsible, says a Counterpoint...

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