Apple warns that rising memory chip costs could lead to further iPhone, iPad and Mac price increases as AI demand grows.
The iPhone maker has benefited from using memory purchased at lower prices, but that advantage is expected to diminish over time, leaving more of its purchases exposed to higher prices.
John Ternus delivered his first earnings report as Apple CEO on Monday, describing the memory-pricing environment as "unprecedented" while expecting costs to rise beyond the quarter ending in...
CEO John Ternus warned investors to expect even higher memory prices for the December quarter.
Apple posted record September-quarter revenue as iPhone and Mac sales surged, but rising memory costs are squeezing margins while iPad revenue continues to fall.
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