Apple Officially Announces 'Pro and Tell' Event for October 28, Unveiling New MacBook Models and Features

10/19/2026

Apple's October 28 event goes from rumor to real with a "Pro and Tell" invitation. A touchscreen MacBook Pro should steal the show.

10/19/2026

10/19/2026

Apple has scheduled another product launch event with the tagline "Pro and tell." Following last week’s consumer-focused launch, rumors point to high-end touchscreen MacBooks.

10/19/2026

Apple’s October 28 "Pro and tell" event is now official, and attention is quickly turning to exactly when the company’s next wave of Mac and iPad announcements will begin. The event starts at 10...

10/19/2026

Apple has confirmed its October 28 "Pro and tell" event, but one important question remains unanswered: will people at home actually be able to watch it live? Apple has not yet announced a public...

10/19/2026

Apple has officially locked in a MacBook Pro-focused event for next week in Los Angeles. That’s according to Apple’s Greg Joswiak, who posted a short teaser on Monday with the line “Can’t wait to...

10/19/2026

Apple marketing chief Greg Joswiak on Monday shared a short teaser video and the message "Can’t wait to pro and tell next week," confirming the company’s next product experience for Wednesday,...

10/19/2026

Apple’s October 28 "Pro and tell" event is expected to bring more than a major MacBook Pro redesign, with two additional M6-powered Macs also reportedly on the way. Current reporting points to a...

10/19/2026

Apple has another release event, and this one is called "Pro and Tell." This is what will make an appearance on the day, including one very long-awaited MacBook Pro upgrade.A second October event...

10/19/2026

Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with...

10/19/2026

In a post by Greg Joswiak on X, Apple has said it will hold an ‘Pro and Tell’ in Los Angeles, California on Wednesday, October 28 at 10:00 am Pacific. Judging from the ‘Pro’ in the tagline, I...

10/19/2026

Apple will announce a second wave of new products on Wednesday, October 28. Like the October 13 "Welcome Home" announcement, "Pro and Tell" isn't going to be a traditional Apple event, but some...

10/19/2026

Apple has set an event for next week, October 28, using the tagline “pro and tell” to describe the “special Apple experience” that select influencers and press were invited to. The “pro and tell”...

10/19/2026

Apple will host a special Pro and tell media event on October 28. Discover the hands-on reveals of OLED MacBook Pro models, a new iPad mini, and M6 Macs.

10/19/2026

Apple has officially announced a special product experience for Wednesday, October 28, confirming its second major hardware event of the month as anticipation builds around new Macs, a redesigned...

10/19/2026

Apple’s October 28 "Pro and tell" event is expected to be dominated by new Macs, but the iPad mini could quietly become one of the most important announcements of the day. The next iPad mini is...