Apple Set to Reveal Exciting Innovations at 'Pro and Tell' Event on October 28

10/20/2026

Apple's Oct. 28 "Pro and Tell" event could look different from a typical launch, with hands-on demos, rumored Macs and no public keynote announced.

10/19/2026

10/19/2026

Apple today announced its second experience of the month, taking place next Wednesday, October 28 at 10 a.m. PT. The tagline for this event is: "Pro and tell." Here’s what to expect.

10/19/2026

In a post by Greg Joswiak on X, Apple has said it will hold an ‘Pro and Tell’ in Los Angeles, California on Wednesday, October 28 at 10:00 am Pacific. Judging from the ‘Pro’ in the tagline, I...

10/19/2026

Apple has set an event for next week, October 28, using the tagline “pro and tell” to describe the “special Apple experience” that select influencers and press were invited to. The “pro and tell”...

10/19/2026

Apple will announce a second wave of new products on Wednesday, October 28. Like the October 13 "Welcome Home" announcement, "Pro and Tell" isn't going to be a traditional Apple event, but some...

10/19/2026

Apple marketing chief Greg Joswiak on Monday shared a short teaser video and the message "Can’t wait to pro and tell next week," confirming the company’s next product experience for Wednesday,...

10/19/2026

Apple’s October 28 "Pro and tell" event is expected to bring more than a major MacBook Pro redesign, with two additional M6-powered Macs also reportedly on the way. Current reporting points to a...

10/19/2026

Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with...