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Blinkit vs. Instamart: Diverging Strategies and Performance Insights in the Online Grocery Market

Technology News

Blinkit vs. Instamart: Diverging Strategies and Performance Insights in the Online Grocery Market

Blinkit, Instamart chart different paths to profitable growth

Economic Times

Blinkit, Instamart chart different paths to profitable growth

Eternal and Swiggy are adopting distinct strategies within the quick commerce and food delivery sectors. Eternal is ramping up Blinkit’s growth to achieve profitability, while Swiggy emphasizes...

Why are Blinkit and Instamart taking different approaches to private labels?

MediaNama

Why are Blinkit and Instamart taking different approaches to private labels?

Swiggy is expanding Instamart's private labels to improve retention, while Blinkit rejects own brands and relies on advertising revenue. Why the divide?

Why is Blinkit performing better than Instamart? Swiggy CEO Sriharsha Majety weighs in

MoneyControl

Why is Blinkit performing better than Instamart? Swiggy CEO Sriharsha Majety weighs in

Blinkit’s lead stems from a business flywheel that has compounded over the years, Majety said, as Swiggy prioritises building a more resilient quick commerce business.

Eternal rules out private labels for Blinkit, says it won't compete with brands on its platform

MoneyControl

Eternal rules out private labels for Blinkit, says it won't compete with brands on its platform

Blinkit founder Albinder Dhindsa said private labels fail to meet Eternal’s tests for incremental demand or better margins, even as rival Swiggy explores expanding Instamart’s owned brands beyond...

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