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Blinkit vs. Instamart: Diverging Strategies for Profitability and Private Labels

Technology News

Blinkit vs. Instamart: Diverging Strategies for Profitability and Private Labels

Why are Blinkit and Instamart taking different approaches to private labels?

MediaNama

Why are Blinkit and Instamart taking different approaches to private labels?

Swiggy is expanding Instamart's private labels to improve retention, while Blinkit rejects own brands and relies on advertising revenue. Why the divide?

What do Blinkit and Instamart’s order numbers reveal about their profitability gap?

MediaNama

What do Blinkit and Instamart’s order numbers reveal about their profitability gap?

Blinkit, Instamart's order numbers show Instamart will break even once it earns Rs 30 per order while Blinkit already earns Rs 28 per order.

ETtech Explainer: Why Blinkit is wary of private labels while Instamart sees an opportunity

Economic Times

ETtech Explainer: Why Blinkit is wary of private labels while Instamart sees an opportunity

While Blinkit is not looking to significantly expand its private label business, rival Instamart sees room to grow its year-old private label brand Noice, its recently launched curated fruits and...

Blinkit, Instamart chart different paths to profitable growth

Economic Times

Blinkit, Instamart chart different paths to profitable growth

Eternal and Swiggy are adopting distinct strategies within the quick commerce and food delivery sectors. Eternal is ramping up Blinkit’s growth to achieve profitability, while Swiggy emphasizes...

What owning inventory has done for Blinkit as Swiggy’s Instamart follows suit

MediaNama

What owning inventory has done for Blinkit as Swiggy’s Instamart follows suit

Swiggy’s Instamart is shifting to inventory ownership, targeting an 80-basis-point improvement in contribution margin.

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