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Disney and Adobe Forge Strategic Partnership to Revolutionize AI in Entertainment

Disney and Adobe Forge Strategic Partnership to Revolutionize AI in Entertainment

Disney and Adobe partner on artist-led generative AI models
Disney and Adobe partner on artist-led generative AI models

Adobe will give Disney early access to new tools for theme parks, cruise lines and ESPN content under a multi-year deal.

Disney, Adobe to co-develop custom AI models tailored for media giant
Disney, Adobe to co-develop custom AI models tailored for media giant

Disney and Adobe have struck a multi-year deal to co-develop custom generative AI models for the media giant with the goal ​of scaling AI tools across its theme parks, studio and sports ‌media...

Disney, Adobe to co-develop custom AI models tailored for media giant
Disney, Adobe to co-develop custom AI models tailored for media giant

Disney and Adobe have struck a multiyear deal to codevelop custom generative AI models for the media giant with the goal of scaling AI tools across its theme parks, studio and sports media businesses.

Disney and Adobe are building generative AI tools together
Disney and Adobe are building generative AI tools together

The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline. The multiyear partnership was announced today at...

Disney, Adobe Launch Strategic Partnership to Advance AI-Powered Storytelling
Disney, Adobe Launch Strategic Partnership to Advance AI-Powered Storytelling

The studio will collaborate with Adobe's Firefly Foundry on "human-centered and artist-led" generative AI models tailored to its properties

Disney Taps Adobe as ‘Official AI Innovation Partner’ Under Multiyear Pact
Disney Taps Adobe as ‘Official AI Innovation Partner’ Under Multiyear Pact

Disney and Adobe announced a multiyear strategic alliance to collaborate across a range of emerging technologies — including "responsibly developed AI" — in support of Disney’s creative...

Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire

Disney and Adobe are building custom AI tools together for the entertainment giant's productions.

Disney's AI deal with Adobe is raising eyebrows
Disney's AI deal with Adobe is raising eyebrows

But could it be the best solution for both companies?

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