Google Expands AI Ads Globally Amid Slowing Search Revenue and User Concerns

10/29/2026

Ads in AI Mode and AI Overviews carry a Sponsored label and remain visually distinct from organic results.

10/29/2026

The ad-free AI Mode is ending for people outside the US. Google will start showing ads in AI Mode in 10 more countries with more to follow.

10/29/2026

Google is introducing ads in its AI-powered Search results across India and other international markets to counter slowing traditional ad growth.

10/29/2026

The step that Google has taken today ensures that AI Mode can be continue to be used by everyone for free, without the need for an upfront payment.

10/28/2026

Google is scaling ads in AI Mode to 10 additional countries and launching multiturn ads in the United States, which allow ads to appear in follow-up queries in AI Mode, the company announced on...