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GTA 6 Pre-Orders Surge Past Expectations, Setting New Standards for Take-Two

GTA 6 Pre-Orders Surge Past Expectations, Setting New Standards for Take-Two

Take Two Reveals How GTA 6 Hype Affected Previous Entries
Take Two Reveals How GTA 6 Hype Affected Previous Entries

Take-Two has had an absolutely killer Q2, leading them to feed GTA fever more and more.

GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick
GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick

Today, as part of Take-Two Interactive Software's Q2 2027 earnings call, Strauss Zelnick noted that pre-orders for Grand Theft Auto 6 are tracking "far above expectations", and is certain that...

Take-Two Reports Mixed Results: GTA 6 Surges in Pre-Orders While NBA 2K27 Falls Short

GTA 6 pre-orders are ‘far above initial expectations’ but NBA 2K27 was ‘below our forecast’, Take-Two says
GTA 6 pre-orders are ‘far above initial expectations’ but NBA 2K27 was ‘below our forecast’, Take-Two says

NBA was still the second most successful launch in the series' history, it says

Take-Two’s ‘NBA 2K’ Sales Miss Expectations Due to ‘Grand Theft Auto VI’
Take-Two’s ‘NBA 2K’ Sales Miss Expectations Due to ‘Grand Theft Auto VI’

The video-game publisher may have hurt one game’s sales with another of its own games

NBA 2K27 Sold Less Than Expected Because Of…GTA 6
NBA 2K27 Sold Less Than Expected Because Of…GTA 6

'This timing may have affected performance so far'

Take-Two Q2 net bookings fall 18% to $1.6bn as NBA 2K27 misses forecast but GTA 6 pre-orders are "tracking far in excess" of expectations
Take-Two Q2 net bookings fall 18% to $1.6bn as NBA 2K27 misses forecast but GTA 6 pre-orders are "tracking far in excess" of expectations

Take-Two Interactive has published its financial results for its second fiscal quarter, with net bookings down 18% to $1.60 billion and net revenue down 16% to $1.50 billion. Read more

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