How Lula's Digital Campaign Revolutionized Brazilian Politics Through Social Media

10/27/2026

A messaging channel, called "Lula's Army" grew to around 10.8 million followers, helping Lula’s campaign strengthen its digital outreach ahead of the October 25 runoff against right-wing...

10/27/2026

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

10/27/2026

The incumbent sought help from young influencer politicians, bought his first cellphone and declared himself "king of the selfie."

10/26/2026

Millions joined a 'Lula's Army' channel that helped to transform online enthusiasm into real-world mobilisation.

10/26/2026

Advisers knew Brazilian President Luiz Inácio Lula da Silva needed to get serious about social media if he was going to pull off a comeback. But first, he needed to get a phone.