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India's Smartphone Market Plummets to Decadal Low as Samsung Reclaims Top Position

India's Smartphone Market Plummets to Decadal Low as Samsung Reclaims Top Position

India’s smartphone shipments collapsed to a decade low during Q3 2026
India’s smartphone shipments collapsed to a decade low during Q3 2026

During Q3, 2026, Samsung became the top smartphone brand in India, followed by Vivo and Oppo

Samsung tops India smartphone market in Q3 2026 despite sub-Rs 20,000 shipments fall 47%; Vivo and OPPO...
Samsung tops India smartphone market in Q3 2026 despite sub-Rs 20,000 shipments fall 47%; Vivo and OPPO...

India’s smartphone shipments fell 20% in Q3 2026 as sub-Rs 20,000 shipments declined 47%. Samsung led the market with 17% share, followed by Vivo and OPPO.

Samsung returns to No. 1 as India smartphone shipments hit decade low in Q3
Samsung returns to No. 1 as India smartphone shipments hit decade low in Q3

Samsung commanded a 17% share of shipments in Q3, according to Counterpoint. Omdia estimates that the South Korean electronics maker shipped 6.7 million units

India smartphone shipments fall to decadal low as prices squeeze demand
India smartphone shipments fall to decadal low as prices squeeze demand

India's smartphone market experienced significant declines in shipments during the July-September 2026 quarter. Shipments fell by 20 per cent year-on-year, marking the lowest levels in a decade....

India’s smartphone market hits decadal low in Q3 2026, Samsung regains top spot: Counterpoint
India’s smartphone market hits decadal low in Q3 2026, Samsung regains top spot: Counterpoint

India’s smartphone market is expected to shrink by around 13% in 2026, with continued pricing pressure weighing on affordability and replacement demand, predicts Tarun Pathak, research director,...

Smartphone shipments fall 20% YoY in Q3 as price hikes mute demand
Smartphone shipments fall 20% YoY in Q3 as price hikes mute demand

In the third quarter of this year, India saw a staggering 20% drop in smartphone shipments, largely due to rising memory costs impacting overall device pricing and consumer desire. Notably, the...

Report: Apple gains ground in China as smartphone shipments hit 14-year low in Q3
Report: Apple gains ground in China as smartphone shipments hit 14-year low in Q3

Rising memory prices continue to weigh on the global smartphone market, with shipments in China alone falling 10% year over year in Q3. Here are the details.

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