India's Smartphone Shipments Plummet to Decade Low as Samsung Reclaims Market Leadership

10/23/2026

India’s smartphone shipments fell 20% in Q3 2026 as sub-Rs 20,000 shipments declined 47%. Samsung led the market with 17% share, followed by Vivo and OPPO.

10/23/2026

India’s smartphone market is expected to shrink by around 13% in 2026, with continued pricing pressure weighing on affordability and replacement demand, predicts Tarun Pathak, research director,...

10/23/2026

Samsung commanded a 17% share of shipments in Q3, according to Counterpoint. Omdia estimates that the South Korean electronics maker shipped 6.7 million units

10/23/2026

Samsung leads India’s smartphone market in Q3 2026. However, higher memory prices have raised device costs, and shipments in the sub-₹20,000 segment have nearly halved.

10/23/2026

India's smartphone market experienced significant declines in shipments during the July-September 2026 quarter. Shipments fell by 20 per cent year-on-year, marking the lowest levels in a decade....

10/23/2026

In the third quarter of this year, India saw a staggering 20% drop in smartphone shipments, largely due to rising memory costs impacting overall device pricing and consumer desire. Notably, the...