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Instagram Expands Video Horizons with 90-Minute Long-Form Content to Compete with YouTube

Instagram Expands Video Horizons with 90-Minute Long-Form Content to Compete with YouTube

Instagram Tests Long Horizontal Videos Up To 90 Minutes; A New YouTube Rival?
Instagram Tests Long Horizontal Videos Up To 90 Minutes; A New YouTube Rival?

Instagram is expanding its content strategy by launching tests for long horizontal videos lasting up to 90 minutes. Known as Features, this new...

Instagram Wants You to Watch More Than Reels With Its New 90-Minute Video Feature
Instagram Wants You to Watch More Than Reels With Its New 90-Minute Video Feature

Instagram is reportedly planning to feature long-form videos of up to 90 minutes on its platform soon to compete with YouTube and other streaming platforms.

Instagram Tests Long-Form Videos With Features, Taking on YouTube’s Content Format
Instagram Tests Long-Form Videos With Features, Taking on YouTube’s Content Format

The move comes as Instagram looks to catch up with YouTube, where long-form videos are already a major part of the viewing experience.

Instagram Wants to Steal YouTube’s Playbook
Instagram Wants to Steal YouTube’s Playbook

The platform is testing long-form video, but doesn't have a plan to pay out creators as YouTube does.

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