Instagram Expands Video Offerings with 90-Minute Format to Compete with YouTube

10/27/2026

Instagram is introducing longform video. Called Features, the new format will allow users to upload videos up to 90 minutes long."So many creators are producing longer videos, and they're using...

10/27/2026

On Monday, Instagram announced that it is testing out video lengths of up to 90 minutes with select creators in the US.

10/27/2026

Instagram is testing 90-minute horizontal videos called Features. Explore how the format works, who can use it, and what it could mean for creators.

10/27/2026

Instagram is diving into the realm of long-form video with a fresh format called Features, allowing creators to produce videos up to 90 minutes long. This innovation aims to benefit podcasters and...

10/27/2026

Instagram is reportedly planning to feature long-form videos of up to 90 minutes on its platform soon to compete with YouTube and other streaming platforms.

10/27/2026

Instagram is testing a new feature that will allow select creators to upload long-form videos of up to 90 minutes. The new option will support horizontal videos such as podcasts, interviews and vlogs.

10/26/2026

Meta‘s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes...

10/26/2026

Not long after bringing Instagram to Apple TV, Instagram is continuing its pursuit of YouTube with a new feature that lets users post horizontal videos longer than an hour.

10/27/2026

Instagram is testing 90-minute horizontal videos for select creators in the US, allowing users to watch full-length content from Reels as it looks to compete with YouTube.

10/27/2026

This is Instagram’s second major attempt at long-form videos after IGTV, which launched in 2018 but was phased out in 2022 after failing to gain traction.

10/26/2026

According to The Hollywood Reporter, Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details.

10/26/2026

The new products include Features, which are horizontal videos of as long as 90 minutes, and Series, designed for episodic, short-form microdramas. The company is also rebooting Instagram Live.

10/27/2026

Instagram has unveiled a new longform offering called Features. Here's how it may compete with YouTube and compete in the TV landscape.

10/27/2026

The platform is testing long-form video, but doesn't have a plan to pay out creators as YouTube does.

10/26/2026

Instagram is launching "Features" as its first real dive into long-form video content in what could be a real rival to YouTube, though Instagram is, for now, missing an alternative to YouTube’s ad...

10/26/2026

Instagram is testing Features, a new format for longer, widescreen videos, as it expands its video offerings and competes with YouTube across phones and TVs.

10/26/2026

Instagram is making its app feel more like TV with long-form videos and episodic content. There are big unanswered questions for creators, though.