Instagram Expands Video Offerings with New 90-Minute Format to Compete with YouTube

10/27/2026

Instagram is testing 90-minute horizontal videos for select creators in the US, allowing users to watch full-length content from Reels as it looks to compete with YouTube.

10/27/2026

Instagram is reportedly planning to feature long-form videos of up to 90 minutes on its platform soon to compete with YouTube and other streaming platforms.

10/27/2026

Instagram is testing a new feature that will allow select creators to upload long-form videos of up to 90 minutes. The new option will support horizontal videos such as podcasts, interviews and vlogs.

10/26/2026

Instagram is testing 90-minute horizontal videos and a new 'Features' option to help creators share long-form content on the platform.

10/26/2026

According to The Hollywood Reporter, Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details.

10/26/2026

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

10/26/2026

Meta‘s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes...

10/26/2026

Not long after bringing Instagram to Apple TV, Instagram is continuing its pursuit of YouTube with a new feature that lets users post horizontal videos longer than an hour.

10/26/2026

The new products include Features, which are horizontal videos of as long as 90 minutes, and Series, designed for episodic, short-form microdramas. The company is also rebooting Instagram Live.

10/26/2026

New long-form video formats will provide expanded ways for creators to engage with their audiences.

10/27/2026

The move comes as Instagram looks to catch up with YouTube, where long-form videos are already a major part of the viewing experience.

10/27/2026

Instagram is testing a new format called Features to support longer, widescreen videos, aiming to compete with platforms like YouTube by expanding its video offerings.

10/26/2026

Instagram is testing Features, a new format for longer, widescreen videos, as it expands its video offerings and competes with YouTube across phones and TVs.

10/26/2026

Instagram is launching "Features" as its first real dive into long-form video content in what could be a real rival to YouTube, though Instagram is, for now, missing an alternative to YouTube’s ad...

10/26/2026

Instagram is announcing a big push into longform horizontal video, which the platform is calling "Features." Instagram boss Adam Mosseri has been against doing longform video on the platform "for...

10/26/2026

Instagram is making its app feel more like TV with long-form videos and episodic content. There are big unanswered questions for creators, though.

10/26/2026

With a slew of new storytelling formats, Instagram is priming creators and viewers for its push into TV.