Instagram Introduces 90-Minute Videos to Compete with YouTube Creators

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Instagram Introduces 90-Minute Videos to Compete with YouTube Creators

Would you watch a 90-minute-long video on Instagram?

10/30/2026

Instagram’s latest foray into horizontal, long-form videos will transform how social media scrollers, content creators, and even streaming competitors operate

TechPowerUp

Instagram Tests 90-Minute Horizontal Videos, Takes Aim at YouTube Creators

10/29/2026

Instagram is testing a new format called Features, which lets creators upload horizontal videos up to 90 minutes long. The test started on Monday with a small group of US creators, following an...

DECCAN HERALD

Meta to take on YouTube with 90-minutes long-form 'Features' video format on Instagram

10/29/2026

Instagram Features: Meta is testing 90-minute long-form video uploads on Instagram to rival YouTube, bringing binge-worthy content to smart TVs following the recent launch of the Apple TV application.

Economic Times

Instagram challenges Youtube with 90-minute videos: All you need to know

10/28/2026

Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States...

Business Standard

Beyond Reels and Shorts: Why social media platforms want longer videos

10/28/2026

Instagram's test of 90-minute videos reflects a wider contest to keep audiences watching, attract creators and compete for entertainment time across phones and television screens