Instagram Makes a Bold Move with 90-Minute Videos to Compete with YouTube

10/28/2026

Instagram's test of 90-minute videos reflects a wider contest to keep audiences watching, attract creators and compete for entertainment time across phones and television screens

10/27/2026

On Monday, Instagram announced that it is testing out video lengths of up to 90 minutes with select creators in the US.

10/27/2026

Instagram is diving into the realm of long-form video with a fresh format called Features, allowing creators to produce videos up to 90 minutes long. This innovation aims to benefit podcasters and...

10/27/2026

The platform is testing long-form video, but doesn't have a plan to pay out creators as YouTube does.

10/27/2026

Instagram is testing a new feature that will allow select creators to upload long-form videos of up to 90 minutes. The new option will support horizontal videos such as podcasts, interviews and vlogs.

10/27/2026

This is Instagram’s second major attempt at long-form videos after IGTV, which launched in 2018 but was phased out in 2022 after failing to gain traction.

10/27/2026

The move comes as Instagram looks to catch up with YouTube, where long-form videos are already a major part of the viewing experience.

10/27/2026

Instagram has unveiled a new longform offering called Features. Here's how it may compete with YouTube and compete in the TV landscape.

10/28/2026

Please, no more content, my brain can't handle it.

10/27/2026

Instagram is introducing longform video. Called Features, the new format will allow users to upload videos up to 90 minutes long."So many creators are producing longer videos, and they're using...

10/27/2026

Instagram is reportedly planning to feature long-form videos of up to 90 minutes on its platform soon to compete with YouTube and other streaming platforms.