iPhone Surges in Market Share as Global Smartphone Shipments Plummet to Record Lows

10/13/2026

Samsung held the top spot with 23% market share, while Apple crossed 20% share in a third quarter for the first time

10/13/2026

Samsung was found to be in the top position still for the Q3 period, as shipments declined 3pc year-on-year, while its market share increased to 23pc.

10/13/2026

Apple's share of worldwide smartphone shipments rose to a third-quarter record of 22% in the third quarter of 2026, despite a decline in its own iPhone shipments, according to preliminary figures...

10/12/2026

According to Counterpoint Research, Apple saw its share of global smartphone shipments cross 20% for the first time in a third quarter, despite an industry-wide decline. Here are the details.

10/12/2026

While global smartphone shipments fell to their lowest quarterly level since Q3 2012, Apple and Samsung both managed to capture well over a fifth of the market.Apple's iPhone eats up more market...