Lula’s Social Media Strategy and Public Support Propel His Historic Election Victory in Brazil

World News

Lula’s Social Media Strategy and Public Support Propel His Historic Election Victory in Brazil

How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

10/27/2026

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

The Hindu

Bolsonaro’s party says it recognises Lula’s election win in Brazil

10/27/2026

Luiz Inácio Lula da Silva pulled off a dramatic comeback after trailing Flávio Bolsonaro in a first-round vote, a defeat which fired up the left on the streets and social media to secure him a...

The Guardian

How the streets and social media drove Lula to a historic comeback in Brazil

10/26/2026

A viral WhatsApp channel and student-led protests played a key role in the veteran Brazilian leftist’s election victoryAfter the first round of the Brazilian presidential election three weeks ago,...

The Washington Post

21 days: Inside Lula’s race to resurrect his campaign

10/26/2026

Advisers knew Brazilian President Luiz Inácio Lula da Silva needed to get serious about social media if he was going to pull off a comeback. But first, he needed to get a phone.

How WhatsApp Mobilized Support for Lula's Comeback in Brazil's Election

CNBC-TV18

How WhatsApp’s ‘Lula’s Army’ helped mobilise support for Brazil President’s election comeback

10/27/2026

A messaging channel, called "Lula's Army" grew to around 10.8 million followers, helping Lula’s campaign strengthen its digital outreach ahead of the October 25 runoff against right-wing...