Maia will become the primary architecture for running AI models
CEO Satya Nadella touted "our biggest bet yet on our own silicon."
Microsoft will install more than one million of its latest-generation AI chips in data centres as it works to reduce its reliance on Nvidia.
The new version comes amid a flurry of custom chips from both cloud computing rivals and AI firms such as OpenAI aimed at loosening the hold of Nvidia on the AI computing market.
Microsoft plans to deploy enough of them to draw several gigawatts of electricity.
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