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OpenAI Seeks to Rebrand Data Centers as 'Compute Campuses' to Improve Public Perception

OpenAI Seeks to Rebrand Data Centers as 'Compute Campuses' to Improve Public Perception

OpenAI wants you to call its data centers 'compute campuses'
OpenAI wants you to call its data centers 'compute campuses'

OpenAI is advocating for a shift in terminology, proposing the term compute campuses to replace data centers, as confirmed by a spokesperson to Business Insider.

OpenAI's plan to make data centers less hated: Rename them "compute campuses"
OpenAI's plan to make data centers less hated: Rename them "compute campuses"

An OpenAI spokesperson told Business Insider about the rebrand. "Compute campuses better describes the scale and role of the infrastructure we're building for AI," the spokesperson said. "These...

OpenAI wants to change the name ‘data centres’ to make people hate them less
OpenAI wants to change the name ‘data centres’ to make people hate them less

ChatGPT maker hoping to launch PR campaign to bring people round to artificial intelligence, as backlash sweeps the world

OpenAI wants everyone to call AI data centers 'compute campuses'
OpenAI wants everyone to call AI data centers 'compute campuses'

An OpenAI spokesperson said the term better represents the "role" of AI infrastructure.

OpenAI might rebrand its data centers as ‘AI compute campuses’
OpenAI might rebrand its data centers as ‘AI compute campuses’

Data centers are deeply unpopular. But what if we called them something else?

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