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Reddit Expands Advertising Strategy with Search Result Ads and Brand Partnerships

Reddit Expands Advertising Strategy with Search Result Ads and Brand Partnerships

Reddit Begins Testing Ads In Its Own Search Results
Reddit Begins Testing Ads In Its Own Search Results

Reddit is testing ads in its own search results pages with a select group of eligible advertisers.The company announced the test in a short newsroom post on Tuesday and said it will evaluate how...

More ads coming to Reddit, platform will evaluate how users respond
More ads coming to Reddit, platform will evaluate how users respond

You can expect to see more ads in the Reddit app as the platform begins placing them in search results. The company says that it will be evaluating how users respond to the development …

Reddit tests ads in search results
Reddit tests ads in search results

The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.

Reddit pitches its 1,300 gaming-related communities to brands
Reddit pitches its 1,300 gaming-related communities to brands

In-app conversations "created and shaped by real players" can drive engagement and influence purchasing decisions, according to the company.

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