Reddit is making a big change to how you find information on its platform. Just days after warning investors about a drop in search traffic, the company announced that it is testing advertisements...
The platform wants to help advertisers align their promotions with users’ discovery behavior even as the company’s overall search traffic drops.
The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.
The company wants to help advertisers reach users who show a "high purchase" intent.
The company said that in-app conversations "created and shaped by real players" can drive engagement and influence purchasing decisions.
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