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Reddit Experiments with In-App Search Ads Amid Declining Traffic from Google

Reddit Experiments with In-App Search Ads Amid Declining Traffic from Google

Reddit is now testing ads in search results as Google AI cuts its traffic
Reddit is now testing ads in search results as Google AI cuts its traffic

Reddit is making a big change to how you find information on its platform. Just days after warning investors about a drop in search traffic, the company announced that it is testing advertisements...

Reddit tests ads in search results
Reddit tests ads in search results

The platform wants to help advertisers align their promotions with users’ discovery behavior even as the company’s overall search traffic drops.

Reddit tests ads in search results as traffic declines and growth concerns mount
Reddit tests ads in search results as traffic declines and growth concerns mount

The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.

Reddit is testing in-app search ads as traffic from Google declines
Reddit is testing in-app search ads as traffic from Google declines

The company wants to help advertisers reach users who show a "high purchase" intent.

Reddit pitches its 1,300 gaming-related communities to brands
Reddit pitches its 1,300 gaming-related communities to brands

The company said that in-app conversations "created and shaped by real players" can drive engagement and influence purchasing decisions.

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