Reddit plans to restrict browsing without an account as AI-powered search features contribute to declining referral traffic.
The platform will soon require users to log in to view its content to prevent scraping and better target ads.
Reddit is preparing to put some of its famously open internet behind a login wall, arguing that unrestricted browsing has made the platform vulnerable to automated scraping. The company will first...
Reddit CEO Steve Huffman outlined a plan on Thursday to make signing-in mandatory for most content as the company grapples with data scraping and declining search referral traffic in recent months.
During its earnings call, the company's CEO says it's considering a requirement that users be logged in to view most content.
Since before the advent of AI-powered web search, Google has leaned heavily on Reddit in particular, often with mixed results, and this was, by-and-large, a mutually beneficial relationship, with...
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