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Salesforce Expands AI Marketing Capabilities with $5.66 Billion Acquisition of Braze

Technology News

Salesforce Expands AI Marketing Capabilities with $5.66 Billion Acquisition of Braze

Salesforce to acquire Braze for $5.66 billion to strengthen AI-led customer engagement

Brand Equity

Salesforce to acquire Braze for $5.66 billion to strengthen AI-led customer engagement

The acquisition will bring Braze's real-time customer engagement and AI decisioning capabilities into Salesforce's ecosystem, strengthening cross-channel personalisation and marketing automation.

Salesforce to Acquire Braze for $5.66 Bn to Strengthen AI Customer Marketing

AIM

Salesforce to Acquire Braze for $5.66 Bn to Strengthen AI Customer Marketing

Braze enables marketers to coordinate customer interactions across mobile applications, websites, email, SMS, and WhatsApp.

Salesforce to acquire Braze for $5.66bn in customer experience push

Tech Monitor

Salesforce to acquire Braze for $5.66bn in customer experience push

Salesforce has entered into a definitive agreement to acquire Braze, a US-based company, in a transaction valued at approximately $5.66bn.

TechRepublic

Salesforce to Buy Braze for $5.66B — Contracts, Pricing and What Comes Next

Salesforce's $5.66 billion Braze deal raises questions about pricing and integrations, while existing customer contracts remain unchanged.

Salesforce to acquire marketing software firm for $5.6b

Tech in Asia

Salesforce to acquire marketing software firm for $5.6b

Braze shares jumped more than 51% on October 20, closing at US$45.57.

Salesforce to acquire Braze in a $5.66 billion deal

Economic Times

Salesforce to acquire Braze in a $5.66 billion deal

Salesforce has disclosed its intention to acquire Braze for approximately $5.66 billion in cash per share. Under the terms of the agreement, Braze shareholders will receive $47.50 for each Class A...

Salesforce to acquire Braze for $5.7 billion in major AI marketing push

Tech Startups

Salesforce to acquire Braze for $5.7 billion in major AI marketing push

Salesforce is buying AI-powered customer engagement platform Braze for $5.66 billion, adding another multibillion-dollar acquisition to its growing AI portfolio as the enterprise software giant...

Salesforce to Buy Marketing Platform Braze for $5.7 Billion

Bloomberg

Salesforce to Buy Marketing Platform Braze for $5.7 Billion

Salesforce Inc. has agreed to buy Braze Inc., an artificial intelligence-powered platform for marketers, for almost $5.7 billion in enterprise value.

Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions Continue

Investor's Business Daily

Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions Continue

Salesforce stock fell after the enterprise software maker announced the $5.66 billion, all-cash purchase of Braze.

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

CNBC

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash per share.

Salesforce's AI spending spree continues with $5.7B Braze deal

The Stack

Salesforce's AI spending spree continues with $5.7B Braze deal

The deal for the AI marketing software company values Braze at 50% more than its closing price on Monday.

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