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Salesforce Expands Its Portfolio with $5.7 Billion Acquisition of Marketing Platform Braze

Technology News

Salesforce Expands Its Portfolio with $5.7 Billion Acquisition of Marketing Platform Braze

Salesforce to Buy Marketing Platform Braze for $5.7 Billion

Bloomberg

Salesforce to Buy Marketing Platform Braze for $5.7 Billion

Salesforce Inc. has agreed to buy Braze Inc., an artificial intelligence-powered platform for marketers, for almost $5.7 billion in enterprise value.

Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions Continue

Investor's Business Daily

Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions Continue

Salesforce stock fell after the enterprise software maker announced the $5.66 billion, all-cash purchase of Braze.

Salesforce agrees $5.7bn deal for customer messaging firm Braze

TNW

Salesforce agrees $5.7bn deal for customer messaging firm Braze

Salesforce has agreed to buy Braze, a New York company that helps brands send personalised messages to their customers, for about $5.66bn including debt. The two companies announced the deal on...

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

CNBC

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash per share.

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