Samsung was India's only top five brand that almost managed to improve its regional smartphone shipments in a bleak third quarter of 2026.
India’s smartphone shipments fell 26% in Q3 2026, with Samsung leading the market, followed by Vivo and OPPO, according to Omdia's report.
As iPhone prices climb sharply, Samsung has a chance to turn its Galaxy portfolio into the "smart value" alternative, but winning over Apple's customers will take more than a discount.
Samsung may be preparing to challenge Apple (AAPL) in a corner of the premium-device market it has largely ignored for more than a decade. The company is reportedly developing a pair of over-ear...
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