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Samsung Capitalizes on Apple's Decline in the Indian Smartphone Market

Samsung Capitalizes on Apple's Decline in the Indian Smartphone Market

Samsung is the new leader of a key smartphone market where Apple's sales are tumbling
Samsung is the new leader of a key smartphone market where Apple's sales are tumbling

Samsung was India's only top five brand that almost managed to improve its regional smartphone shipments in a bleak third quarter of 2026.

India smartphone shipments fall 26% in Q3 2026: Samsung leads, Vivo and OPPO follow
India smartphone shipments fall 26% in Q3 2026: Samsung leads, Vivo and OPPO follow

India’s smartphone shipments fell 26% in Q3 2026, with Samsung leading the market, followed by Vivo and OPPO, according to Omdia's report.

Does Apple's Price Shock Give Samsung a Rare Opening in India?
Does Apple's Price Shock Give Samsung a Rare Opening in India?

As iPhone prices climb sharply, Samsung has a chance to turn its Galaxy portfolio into the "smart value" alternative, but winning over Apple's customers will take more than a discount.

Samsung is making an unexpected move against Apple
Samsung is making an unexpected move against Apple

Samsung may be preparing to challenge Apple (AAPL) in a corner of the premium-device market it has largely ignored for more than a decade. The company is reportedly developing a pair of over-ear...

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